← all hypothesesPre-Publish Creative-Vendor Attestation Challenge for Brand Legal/Marketing Sign-Off
exhausted [TRIANGULATED] signals: 0
What is this?
A pre-publish challenge pack for the Head of Legal or Head of Marketing at 50-200 person UK/EU consumer brands who personally sign off on agency- and influencer-delivered creative. The sign-off owner pastes the agency's structured provenance attestation plus campaign-exposure metadata into a web form. AE's adversarial multi-model debate stress-tests the attestation against the 6-pattern autopsy (Cosmetic Confidence and Concession Laundering map directly to vague provenance language), routed by a load-adaptive depth tier (light for low-exposure, deep autopsy for regulated-category launches). Output: red/yellow/green plus specific claims to push back on the agency. Primary grading signal: a per-asset weekly resolution — did the asset ship with the original attestation, or with revised wording after pushback? Logged in the brand's existing campaign tracker. Slower recalibration: consumer complaints (1-6 months) and ASA/Article 50 rulings (6-24 months). Per-agency track record accumulates from the weekly revision-or-ship decisions, not the rare tail events.
Why did we consider it?
AE's adversarial debate plus 6-pattern autopsy turns a regulator-driven personal-liability pain point for UK/EU brand sign-off owners into a fast-graded, solo-scale £100-300K product.
What breaks?
- Compliance Theater vs. Friction: The ad industry relies on rubber-stamp verification (e.g., TAG/MRC failures); agencies will reject pre-publish friction that delays campaigns.
- Corrupted Grading Signal: Measuring 'revised wording' doesn't grade objective reality; it grades the agency's ability to game the AE, effectively automating 'Concession Laundering.'
- GTM Constraint Violation: Selling legal-liability software to mid-market Heads of Legal/Marketing requires high-touch enterprise sales, incompatible with an introverted, part-time solo founder.
What did we learn?
Killed: move_cap_reached.
Evidence
No external evidence collected yet.
Evaluation history
| When | Stage | Phase |
|---|
| 2026-05-16 01:24 | evidence_search | argument |
| 2026-05-15 19:36 | evidence_search | argument |
| 2026-05-15 19:12 | evidence_search | argument |
| 2026-05-15 18:48 | evidence_search | argument |
| 2026-05-15 18:24 | evidence_search | argument |
| 2026-05-15 17:54 | evidence_search | argument |
| 2026-05-15 17:24 | evidence_search | argument |
| 2026-05-15 17:00 | evidence_search | argument |
| 2026-05-15 16:36 | evidence_search | argument |
| 2026-05-15 16:06 | evidence_search | argument |
| 2026-05-15 15:36 | evidence_search | argument |
| 2026-05-15 15:06 | evidence_search | argument |
| 2026-05-15 14:42 | evidence_search | argument |
| 2026-05-15 14:18 | evidence_search | argument |
| 2026-05-15 13:54 | evidence_search | argument |
| 2026-05-15 13:30 | evidence_search | argument |
| 2026-05-15 13:06 | evidence_search | argument |
| 2026-05-15 12:42 | evidence_search | argument |
| 2026-05-15 12:12 | evidence_search | argument |
| 2026-05-15 11:42 | evidence_search | argument |
| 2026-05-15 11:18 | evidence_search | argument |
| 2026-05-15 10:54 | evidence_search | argument |
| 2026-05-15 10:30 | evidence_search | argument |
| 2026-05-15 10:06 | evidence_search | argument |
| 2026-05-15 09:36 | evidence_search | argument |
| 2026-05-15 09:12 | evidence_search | argument |
| 2026-05-15 08:48 | evidence_search | argument |
| 2026-05-15 08:18 | evidence_search | argument |
| 2026-05-15 08:00 | evidence_search | argument |
| 2026-05-15 07:42 | evidence_search | argument |
| 2026-05-15 07:18 | evidence_search | argument |
| 2026-05-15 07:00 | evidence_search | argument |
| 2026-05-15 06:42 | evidence_search | argument |
| 2026-05-15 06:24 | evidence_search | argument |
| 2026-05-15 06:06 | evidence_search | argument |
| 2026-05-15 05:24 | evidence_search | argument |
| 2026-05-15 05:06 | evidence_search | argument |
| 2026-05-15 04:48 | evidence_search | argument |
| 2026-05-15 04:30 | evidence_search | argument |
| 2026-05-15 04:12 | evidence_search | argument |
| 2026-05-15 03:54 | evidence_search | argument |
| 2026-05-15 03:36 | evidence_search | argument |
| 2026-05-15 02:36 | evidence_search | argument |
| 2026-05-15 02:18 | evidence_search | argument |
| 2026-05-15 02:06 | evidence_search | argument |
| 2026-05-15 01:54 | evidence_search | argument |
| 2026-05-15 01:48 | audience_simulation | argument |
| 2026-05-15 01:42 | red_team_kill | argument |
| 2026-05-15 01:36 | steelman | argument |
| 2026-05-15 01:30 | genesis | argument |